Kinship ~ 2018 Colour Trends by Dulux

Colour + Words ~ well combined SELL. It's true!  Dulux has used words such as Kinship and Essential to name their collection of colours for 2018 released in 2017. It's such powerful stuff. How about the words "The Dulux Colour trends 2018 harness the power of colour to balance the complex challenges of everyday life" ~  Really? Ok let's have some ......

Dulux words ~ Kinship is a celebration of cultural heritage with fresh, contemporary overtures and colours that have been brought together to lift you up and cocoon you in. 

My words ~ Kinship would be really easy to combine and get it terribly wrong! It could be one folksy mess. A few years back Dwell had a Client with 18 colours in the one house! True story. We were called in to 'fix' the problem by making some white. This was a much tougher job than it sounds.  

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*All images via Dulux